This project was developed in my advertising course, where we focused on conceptualizing and creating elements of a brand identity, as well as building a cohesive brand story and accompanying promotional materials.
Pigeon Rock Foundation is a public service campaign I created to raise awareness about pigeon abuse and to challenge the misconception that pigeons are merely pests. The project focuses on educating the public about the important role pigeons play in our environment and advocating for more compassionate treatment. For this campaign, I developed a cohesive visual identity supported by a series of promotional materials, including posters, billboards, and social media content. Each element was designed to deliver a strong, consistent message while engaging audiences across both physical and digital spaces. The result is a unified, impactful PSA campaign aimed at informing, inspiring, and shifting public perception.
