This projected was formed in Advertising class, involves conceptualizing and develop a revised brand identity.
Moxi Skates is a vibrant roller skate brand known for its colorful, fun, and high-quality skates that celebrate self-expression and active play. Designed for skaters of all levels, Moxi encourages creativity, confidence, and community both on and off the rink. The spring campaign that I came up with aligns perfectly with the brand’s spirit, highlighting fresh colors, playful designs, and outdoor skating experiences as people embrace the season’s energy and renewed sense of fun.
